One practice,
different forms.

For HuffPost, I designed a new graphic foundation for social video, combining art direction, motion design and the development of editorial graphic objects.

The objective was twofold: create a more contemporary identity for the publisher’s videos, and build a simple, ergonomic system that journalists and editors could use directly in Premiere Pro. The project produced around fifteen OGE templates, logo animations, overlays, thumbnail templates and behaviours designed around real newsroom use.

The visual grammar is social, direct and mobile-first. It covers vertical Instagram and TikTok videos, 16:9 formats for YouTube and the website, fast journalist-led edits, and stories requiring sources, quotations, figures, credits, subtitles and narrative markers.

Each object was developed in After Effects to remain editable in Premiere Pro. The templates were refined iteratively with the video team through real production tests. The result is more than a package: it is a living graphic system for everyday publishing.

Art direction and opener design for Tech&Co La Quotidienne. Devices, interfaces and graphic surfaces are organised into a continuous sequence that gives the daily programme its own pace and visual signature.

I created the channel’s visual design across several tools and adapted it to its broadcast solution. The identity, on-air states and communication assets were developed as one operating language for BFM2’s interactive digital format.

For BFMTV’s original podcast collection, I designed a distinctive illustrated image for each programme. The subjects range from geopolitics, society and economics to politics, true crime, youth and prospective themes. Each image works as a visual cover for an audio identity while belonging to a coherent family.

The art direction uses simplified flat design, vivid contrasts, clean forms and no typography embedded in the illustration. A strong narrative symbol makes the subject immediately legible, including at thumbnail scale.

The identities were conceived for square audio-platform covers and landscape applications across BFMTV.com and social media. This flexible source construction makes the collection consistent without making every programme look the same.

The work also extends into motion campaigns: Adobe Podcast banners, launch teasers for Le Titre à la Une, a seasonal campaign for Les dents et Dodo, and magazine promotion.

Digital art direction for BFMTV.com and its publishing channels. The work connects web page structures, recurring social formats, platform headers and an editorial image language used across Instagram, YouTube and TikTok.

For the redesign and expansion of BFMTV.com, I created editorial illustrations for articles, special reports and long-form formats. The images clarify complex subjects, create a reading angle and embody the publisher’s digital identity across international news, society, economics, health, technology and the environment.

The visual language is minimal and vector-based, with no textures or gradients. Saturated colours, clear shapes and balanced compositions are organised around one strong symbol so each illustration remains legible at thumbnail size.

The images were also conceived to live beyond the article—in reels, stories, LinkedIn carousels and posts—so the same editorial idea can circulate across channels without losing coherence.

A selection from more than one thousand animations produced for Cosmopolitan.fr as a motion designer. Beauty, lifestyle, astrology, relationships and celebrity subjects were translated into short, platform-native pieces for the website and Snapchat.

A 2020 selection bringing together graphic design, branding, visual identity, advertising and social-media work. It records the breadth of the practice before motion systems became its central professional focus.

Graphic identity for Luna Park Sydney’s Annual Pass programme: membership cards, campaign branding, illustration and motion applications displayed in the park and on its website.

For season two of Bonsoir Bruce, I designed the programme’s motion identity. This personality-led political analysis format required an immediate, rhythmic package able to express the direct tone of the programme and adapt to digital publishing.

The work covered opening and closing animations, dynamic lower thirds and versions for short clips, replay, social posts and digital advertising.

Bold typography, angular lines and direct transitions create a minimal but forceful language. Built in After Effects, the system keeps its narrative and visual coherence across television, YouTube, stories and carousels.

I created the complete visual package and set design for Multijoueurs, BFMTV’s programme devoted to video games. The identity needed to be immersive and connected to contemporary gaming culture while supporting clear, accessible television.

A modular grid, interface-inspired elements and neon colour accents connect the opener, transitions, lower thirds and recurring sections.

The art direction extends into the physical studio through backgrounds, lighting and screen graphics. Coherence between light, displays and camera framing makes the graphic identity part of the filmed environment rather than an overlay added afterwards.

Complete programme package for En Route Pour Demain across Tech&Co and BFM Business: opener, jingles, studio wall, lower thirds and music developed as one language around mobility and future-facing editorial subjects.

I led the complete art direction for the 2022 redesign of Métadonnées, creating a recognisable multiplatform identity for a programme at the intersection of technology, economics and innovation.

The work covered opener, jingles, lower thirds, set elements and a custom sound identity, as well as the direction and editing of the first filmed-podcast recordings.

Monospaced typography, fluid vector motion and a midnight-blue, white and fluorescent palette establish a minimal but assertive language. Every graphic was designed for broadcast and mobile legibility.

The direction continued into filming through framing, light, editing and visual rhythm, allowing the podcast and its graphic interventions to feel like one programme rather than separate layers.

Design and motion direction for Tech&Co’s on-air trailers, extending the channel identity into short promotional sequences with a clear hierarchy, pace and call-to-watch.

Complete graphic package for Doc & Débat on BFM Business: opener, jingles, studio wall, lower thirds and music organised to support the movement between documentary material and studio discussion.

Editorial motion-design episode devoted to 1952 and the accession of the Queen of England. Archival imagery, dates and graphic transitions organise a historical sequence for BFMTV.

A BFMTV motion-design sequence created for the Queen of England’s birthday, using archival images and graphic rhythm to frame the editorial subject.

Freelance art direction and graphic-design project for the Depaniko app, including the logo, core visual identity and graphic guidelines.

Logo and brand identity developed for Oscar / Pierre Oscar Brunet Création, establishing an early graphic framework for the independent design practice.

A collection of creative concepts and graphic-design studies documenting visual research, composition and identity experiments within the early independent practice.

Brand and graphic design for Altum restaurant at Luna Park Sydney, including the core identity and an illustration family developed for Instagram and logo applications.