Tech&Co — web and digital ecosystem
Channel identity · web, devices and digital publishing
Channel art direction · Broadcast · Digital2021–26
Tech&Co — nouvellement BFM Tech
The complete art direction of Tech&Co—now BFM Tech—from studio and web systems to programme identities, special editions, trailers and YouTube publishing.
CHANNEL ART DIRECTION AT A GLANCE
One channel, every public-facing visual touchpoint.
Tech&Co—newly BFM Tech—is presented as a complete art-direction mandate: studio, broadcast, web, programme identities, trailers, special editions and the full YouTube thumbnail system.
- Channel art direction
- Studio and broadcast
- Web and YouTube
- Trailers and special editions
MOTION RECORD
Channel identity and motion.
This record connects channel identity, studio and web applications, programme openers, original trailers, special editions and live examples. Tech&Co is the historical project name; the channel is newly named BFM Tech.
Channel, studio and digital ecosystem
A channel identity designed across the places where the audience encounters it: studio, broadcast, website, devices, YouTube and social formats.
Programme identities
Each programme receives its own title, pace, colour field and motion behaviour while remaining legible inside the wider Tech&Co channel.
Trailers and special editions
Campaigns adapt the channel grammar to the event: subject-led editing, presenter presence, archive footage, sound and platform-specific pacing.
VISUAL RECORD
Original project on Behance ↗The Tech&Co YouTube thumbnail system
A complete editorial system designed for daily publishing: recurring programme markers, flexible image zones, decisive hierarchy and subject-specific composition. The five boards below show the system in real use rather than as isolated mock-ups.
Multijoueurs
The project joins opener, graphic package and set design in one immersive programme language.
La Quotidienne
A continuous opener built from devices, interfaces and controlled changes of scale.
Open source project ↗
Métadonnées
A filmed-podcast identity joining opener, jingles, lower thirds, set elements, editing and sound. The previous illegible cover has been replaced with a frame from the original campaign.
Open source project ↗
En Route Pour Demain
Opener, jingles, lower thirds, set and music developed as one programme package.
Open source project ↗
CHANNEL ART DIRECTION
A complete image system for a technology channel.
As art director of Tech&Co, I designed and produced the channel’s visual expression across studio screens, broadcast graphics, web, trailers, special editions, programme identities and YouTube. The project is presented under its historical name, Tech&Co, while acknowledging its new name: BFM Tech.
STUDIO, BROADCAST & WEB
The identity works wherever the channel meets its audience.
Studio applications, screen graphics, digital pages and promotional formats were conceived as parts of one operating system. The work connects what viewers see on set, on air, on the website and in social extracts instead of treating each surface as a separate campaign.
YOUTUBE SYSTEM
A complete thumbnail language for daily publishing.
I created the full Tech&Co YouTube thumbnail system for news, interviews, product tests, reports, recurring programmes and special editions. Portraits, products, reporting images, logos and concise verbal hooks follow repeatable rules so every subject is immediate at feed scale without making every thumbnail identical.
- La Quotidienne
- Multijoueurs
- En Route Pour Demain
- De quoi j’me mail
- Special editions
- News and product tests
PROGRAMME IDENTITIES
Each editorial promise receives its own visual behaviour.
Épisode suivant, Objectif 2050, Non-Stop Tech, Multijoueurs, Le Match, Les Labo Weeks, De quoi j’me mail, Métadonnées, Village Startup and En Route Pour Demain were developed as recognisable programmes inside one channel. Their typography, pace, colour, studio applications and sound respond to different subjects without breaking the wider Tech&Co language.
TRAILERS & SPECIAL EDITIONS
Promotion becomes an editorial motion system.
Original trailers and special-edition packages were built around the subject rather than a generic template. Presenter presence, archive footage, graphic density and sound are adjusted for product launches, platform stories, debates, mobility, gaming and live technology events.
BRAND EVOLUTION
Tech&Co, newly BFM Tech.
The name has evolved, but this record preserves the origin and scope of the work. It documents the channel-wide art direction created for Tech&Co and the visual foundations that continue within the BFM Tech ecosystem.
BEHANCE PROJECT RECORD
Original project notes, preserved and expanded.
The visual selection is concise; the project record remains complete. These notes retain the context, role, decisions and formats documented on Behance.
2024Tech&Co — La QuotidienneBroadcast opener＋
Scope
- Art direction
- Opener
- Motion design
- Multiple owners
Art direction and opener design for Tech&Co La Quotidienne. Devices, interfaces and graphic surfaces are organised into a continuous sequence that gives the daily programme its own pace and visual signature.
Open the original Behance project ↗2023Tech&Co — MultijoueursProgramme and set identity＋
Scope
- Art direction
- Graphic package
- Set design
- Gaming
I created the complete visual package and set design for Multijoueurs, BFMTV’s programme devoted to video games. The identity needed to be immersive and connected to contemporary gaming culture while supporting clear, accessible television.
A modular grid, interface-inspired elements and neon colour accents connect the opener, transitions, lower thirds and recurring sections.
The art direction extends into the physical studio through backgrounds, lighting and screen graphics. Coherence between light, displays and camera framing makes the graphic identity part of the filmed environment rather than an overlay added afterwards.
Open the original Behance project ↗2023Tech&Co / BFM Business — En Route Pour DemainProgramme identity＋
Scope
- Opener
- Jingles
- Set
- Lower thirds
- Music
Complete programme package for En Route Pour Demain across Tech&Co and BFM Business: opener, jingles, studio wall, lower thirds and music developed as one language around mobility and future-facing editorial subjects.
Open the original Behance project ↗2022Tech&Co — MétadonnéesFilmed podcast identity＋
Scope
- Art direction
- Broadcast package
- Filming
- Sound identity
I led the complete art direction for the 2022 redesign of Métadonnées, creating a recognisable multiplatform identity for a programme at the intersection of technology, economics and innovation.
The work covered opener, jingles, lower thirds, set elements and a custom sound identity, as well as the direction and editing of the first filmed-podcast recordings.
Monospaced typography, fluid vector motion and a midnight-blue, white and fluorescent palette establish a minimal but assertive language. Every graphic was designed for broadcast and mobile legibility.
The direction continued into filming through framing, light, editing and visual rhythm, allowing the podcast and its graphic interventions to feel like one programme rather than separate layers.
Open the original Behance project ↗2025Tech&Co — Channel TrailersMotion campaign＋
Scope
- Trailer design
- After Effects
- Channel communication
Design and motion direction for Tech&Co’s on-air trailers, extending the channel identity into short promotional sequences with a clear hierarchy, pace and call-to-watch.
Open the original Behance project ↗2024BFM Business — Doc & DébatProgramme identity＋
Scope
- Opener
- Jingles
- Set
- Lower thirds
- Music
Complete graphic package for Doc & Débat on BFM Business: opener, jingles, studio wall, lower thirds and music organised to support the movement between documentary material and studio discussion.
Open the original Behance project ↗