SYSTEMS / METHOD

Designing the image is only part of the work.

The next question is how the image behaves, adapts and gets used.

From direction to production

01
Art direction
Define the visual tone and editorial hierarchy.
02
Graphic grammar
Turn the direction into repeatable relationships.
03
Components
Identify the objects used in everyday production.
04
Motion
Give each object a coherent entry, hierarchy and exit.
05
Logic
Build responsive behaviour and dependencies.
06
Controls
Expose useful decisions and hide unnecessary complexity.
07
Editorial tool
Package the system for Premiere Pro.
08
Production
Test, refine and deploy with the people who use it.

DEMONSTRATION

A graphic is not always a finished file.

Change the controls. The same object remains coherent while format, emphasis and layout vary.

Capability, shown in context

Responsive layout

One component,
two formats.

After Effects expressions · Essential Graphics

Editorial use

Useful choices,
visible controls.

OGE / MOGRT · Premiere Pro integration

Data

Rules and values
can coexist.

Editable charts · Labels · Display toggles

PROJECT PROOF

HuffPostMotion system↗Courrier InternationalEditorial · Data↗LCPBroadcast · Infographics · Web↗BFMTV.comArt direction · Web↗BFM2Art direction · Real-time↗