BFM2 identity
Digital / broadcast language
Art direction · Real-time2024–25
BFM2 — Interactive Channel Identity & Real-Time Graphics
A complete visual and real-time graphics system for BFMTV’s interactive digital channel.
BFM2 — graphic charter
Visual identity · design principles
BFM2 — launch interview
Interview · art direction and real-time design
Watch on YouTube ↗MOTION RECORD
The identity in two films.
The two core films show the channel’s visual language and its on-air behaviour: identity, transitions, information hierarchy and the relationship with BFMTV.
CHANNEL SYSTEM AT A GLANCE
A flagship identity carried from art direction into real-time operation.
BFM2 is presented independently from BFMTV’s web direction. The project joins channel identity, screen architecture, motion behaviour and Singular Live implementation in one operating language.
- Channel art direction
- On-air package
- Singular Live
- Real-time editorial states
DOCUMENT RECORD
Launch, positioning and channel context
Seven launch pages establish the ambition, audience and distribution context before the visual system is examined.
01 / 07
DOCUMENT RECORD
Graphic charter and on-air system
The complete eighteen-page A4 document is presented at its original portrait ratio: identity, typography, colour, editorial states, on-air behaviour and reusable modules.
01 / 18
MOTION RECORD
A channel system in motion.
Identity, on-air behaviour and real-time applications are shown together because they were designed as one operating visual language.
Open the complete BFM2 record ↗LAUNCH CAMPAIGN
Announcing the channel.
The launch poster and official video extend the channel identity into a public invitation to discover BFM2.
VISUAL RECORD
Original project on Behance ↗The channel system in use
These broadcast captures show the identity operating in real editorial conditions: live events, studio feeds, vertical formats and the persistent now / next information rail. The hierarchy remains recognisable while the subject, source and screen format change.
BFM2 in the BFMTV app
The two channel views show how BFM2 sits alongside BFMTV within the same mobile app. Its blue-and-yellow identity links the live player, programme information and video thumbnails.
A graphic system for live information
Live images, explanatory panels, speaker captions, headlines and upcoming coverage share one screen. These five frames show how the modules adapt to international news, press conferences and political events.
Real-time production system
The identity was implemented as editable, state-based components in Singular Live. These screens document the production layer that sits behind the on-air image.
CONTEXT
A channel conceived as an interactive digital format.
BFM2 was developed as a complementary channel with its own identity, information rhythm and relationship to live digital audiences. The project required more than an isolated on-air package.
ART DIRECTION
A complete visual language for the channel.
The work established the identity, colour and typographic hierarchy, screen architecture, transitions and launch communication across broadcast and digital contexts.
ON-AIR SYSTEM
The identity becomes a family of reusable states.
Headlines, information modules, straps, transitions and full-screen compositions were designed as related parts of one system, able to support changing editorial situations.
REAL-TIME GRAPHICS
Designed and developed in Singular Live.
The real-time layer was built in Singular Live so editorial information could be updated and operated during production while preserving the visual rules of the channel.
- Real-time components
- Editable editorial fields
- State-based layouts
- On-air consistency
- Operator-facing controls
DEVELOPMENT
Art direction carried through to implementation.
The same person defined the graphic direction, motion behaviour and implementation logic. This continuity reduced the gap between the intended image and the system used in production.
RESULT
A flagship project combining image and infrastructure.
BFM2 marks the point where art direction, motion design and creative technology converge into a complete channel system rather than a collection of finished graphics.
PRESS & LAUNCH COVERAGE
Independent coverage of the channel and its design.
Three specialist media reports document the launch and explicitly credit Pierre Oscar Brunet’s contribution to the BFM2 on-air identity.
CB News
BFM2, une chaîne numérique pensée « en complément à BFMTV »
The launch report identifies Pierre Oscar Brunet as the editor responsible for the channel’s art direction and design, and presents his video explanation of the package.
↗Insight NPABFM2 : une chaîne digitale « complémentaire » à BFMTV
The analysis credits the BFM2-specific on-air package to Pierre Oscar Brunet and describes its digital, streaming-inspired visual codes.
↗StratégiesLa chaîne BFM2 se lance en digital avec les codes de Twitch
The article credits the internally produced, web-inspired package to Pierre Oscar Brunet within its account of the channel’s launch and distribution.
↗BEHANCE PROJECT RECORD
Original project notes, preserved and expanded.
The visual selection is concise; the project record remains complete. These notes retain the context, role, decisions and formats documented on Behance.
2024BFM2 — Channel Identity & Real-Time GraphicsChannel system＋
Scope
- Art direction
- Broadcast design
- Singular Live
- Communication
I created the channel’s visual design across several tools and adapted it to its broadcast solution. The identity, on-air states and communication assets were developed as one operating language for BFM2’s interactive digital format.
Open the original Behance project ↗