Digital art direction for BFMTV.com and its publishing channels. The work connects web page structures, recurring social formats, platform headers and an editorial image language used across Instagram, YouTube and TikTok.
Open the original Behance project ↗Art direction · Web2020–25
BFMTV.com — Digital Art Direction
A digital art direction for BFMTV.com, its application and its daily publishing channels.
DIGITAL DIRECTION AT A GLANCE
A digital identity organised around the rhythm of a newsroom.
This page now contains only the BFMTV.com direction: website, application, YouTube, Instagram, social video and recurring publishing objects. Editorial illustration and Bonsoir Bruce have their own projects.
- BFMTV.com
- Application
- Social publishing
- 2020–2025
DOCUMENT RECORD
BFMTV.com — 2024 digital art-direction deck
The complete sixteen-page source document is kept in order. Swipe or use the arrows to move through web, application, YouTube, Instagram, social video and the recurring graphic-object family.
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BFMTV.COM
A graphic language for daily digital publishing.
The work shaped BFMTV’s digital expression through page structures, typographic hierarchy, live-news modules and recurring platform formats. The complete 2024 direction deck is preserved above as a single navigable sequence.
PLATFORM SYSTEM
One newsroom, several reading contexts.
The website, application, YouTube, Instagram and vertical video required deliberate changes of scale and pacing rather than mechanical resizing. Each output belongs to the same ecosystem while retaining its own use.
RECURRING OBJECTS
Direction built for the publishing rhythm.
Headers, programme surfaces, live states, social templates and 9:16 compositions were treated as repeatable editorial objects. The case study remains focused on BFMTV.com; BFM2, programme identities and editorial illustration are presented independently.
TRAJECTORY
From image production to digital art direction.
The work was developed with journalists, product, video and technical teams across four years and seven months. It records the gradual expansion of the role from image maker and motion designer to digital art director.
BEHANCE PROJECT RECORD
Original project notes, preserved and expanded.
The visual selection is concise; the project record remains complete. These notes retain the context, role, decisions and formats documented on Behance.
2020–25BFMTV — Digital Art DirectionWeb and social direction＋
Scope
- BFMTV.com
- YouTube
- TikTok
2025BFMTV — The Life of the Queen, Episode 2Editorial motion＋
Scope
- Motion design
- Historical archive
- Editorial sequence
Editorial motion-design episode devoted to 1952 and the accession of the Queen of England. Archival imagery, dates and graphic transitions organise a historical sequence for BFMTV.
Open the original Behance project ↗2025BFMTV — Queen’s BirthdayEditorial motion＋
Scope
- Motion design
- Archive imagery
- News video
A BFMTV motion-design sequence created for the Queen of England’s birthday, using archival images and graphic rhythm to frame the editorial subject.
Open the original Behance project ↗