Bonsoir Bruce
Programme identity · title and motion behaviour
Programme identity · Motion2021
Bonsoir Bruce — Programme Motion Identity
A direct and rhythmic motion identity for BFMTV’s personality-led political analysis programme.
PROGRAMME IDENTITY AT A GLANCE
A direct political programme translated into type, line and rhythm.
The project is shown as a complete programme family: motion behaviour, subject cards and social thumbnails. The images remain full-bleed so their original composition is preserved.
- Season two · 2021
- Broadcast motion
- Replay and excerpts
- Social formats
MOTION RECORD
Bonsoir Bruce, in motion.
Opening, lower thirds and digital applications are shown as one programme language rather than isolated editorial thumbnails.
Open the complete Bonsoir Bruce record ↗VISUAL RECORD
Original project on Behance ↗A complete editorial thumbnail family
The subject cards are shown uncropped and at a consistent scale so the original typographic composition remains visible.
PROGRAMME
A political decryption format with a direct voice.
Bonsoir Bruce was built around a strong on-air personality and an incisive editorial tone. The identity needed to feel immediate on television while remaining clear in replay clips and digital publishing.
GRAPHIC LANGUAGE
Bold type, angular lines, decisive transitions.
A reduced vocabulary gives the package its force. Typography, lines and cuts establish a consistent rhythm across programme titles, topic cards and social thumbnails.
MOTION SYSTEM
One behaviour across broadcast and social formats.
Opening and closing animation, dynamic lower thirds, extracts, replay, stories, carousels and advertising formats were animated in After Effects as related applications rather than isolated screens.
RESULT
A programme identity that survives changing formats.
The same narrative and visual character remains recognisable from a television title sequence to a small mobile thumbnail.
BEHANCE PROJECT RECORD
Original project notes, preserved and expanded.
The visual selection is concise; the project record remains complete. These notes retain the context, role, decisions and formats documented on Behance.
2021BFMTV — Bonsoir Bruce, Season 2Programme motion identity＋
Scope
- Motion design
- Animation
- TV
- Social formats
For season two of Bonsoir Bruce, I designed the programme’s motion identity. This personality-led political analysis format required an immediate, rhythmic package able to express the direct tone of the programme and adapt to digital publishing.
The work covered opening and closing animations, dynamic lower thirds and versions for short clips, replay, social posts and digital advertising.
Bold typography, angular lines and direct transitions create a minimal but forceful language. Built in After Effects, the system keeps its narrative and visual coherence across television, YouTube, stories and carousels.
Open the original Behance project ↗