Podcast · Art direction · Motion2022–25

BFMTV — Podcast Identities & Motion Campaigns

A family of podcast identities, streaming assets and motion teasers designed across audio and social platforms.

BFMTV podcast visual identities arranged as an editorial patchwork

Role

Art direction · Illustration · Motion design

Context

A visual and motion identity system for BFMTV's original podcast collection.

Users

Podcast audiences across streaming, BFMTV.com and social platforms

Deliverables

Podcast identities, illustrations, streaming banners and motion teasers

Tools

Illustrator · Photoshop · After Effects

Status

Delivered

AUDIO IDENTITIES AT A GLANCE

A collection held together by visual authorship, not by one repeated template.

Each programme receives its own narrative image. The shared system lies in the clarity of the symbol, the flat colour construction and the ability to extend a square cover into banners, social campaigns and motion teasers.

Art direction
Illustration
Square + landscape
Motion campaigns

Podcast covers

From cover image to motion campaign.

Le Titre à la une

Les dents et dodo

AUDIO ECOSYSTEM

Give each programme an image before it is heard.

BFMTV's podcast collection spans geopolitics, society, economics, politics, true crime, youth and prospective subjects. Each programme needs a distinct visual proposition while remaining recognisable as part of one editorial family.

IDENTITY FAMILY

Specific stories, shared construction.

The system uses direct narrative symbols, clear composition and vivid colour. Individual covers are not interchangeable, but their degree of simplification and visual weight create coherence across the collection.

FORMAT SYSTEM

Designed beyond the square cover.

Identities extend from square artwork for audio platforms to landscape banners, BFMTV.com placements and social formats. The image is conceived as a flexible source rather than a single locked cover.

Square podcast cover
Landscape banner
Streaming platform artwork
BFMTV.com
Social post
Motion teaser

MOTION CAMPAIGNS

A podcast identity can also launch, tease and circulate.

Short motion pieces translate the cover language into promotional sequences. Examples include campaigns for Le Titre à la Une and Les dents et Dodo, where pacing and sound turn a static identity into an editorial invitation.

RESULT

A sellable identity system for audio brands.

The work combines programme positioning, art direction, illustration, format adaptation and motion promotion. It can scale from one podcast launch to a related collection without forcing every show into the same image.

BEHANCE PROJECT RECORD

Original project notes, preserved and expanded.

The visual selection is concise; the project record remains complete. These notes retain the context, role, decisions and formats documented on Behance.

2022–25BFMTV — Podcast IllustrationsPodcast identity

Scope

Art direction
Illustration
Streaming
Motion teasers

For BFMTV’s original podcast collection, I designed a distinctive illustrated image for each programme. The subjects range from geopolitics, society and economics to politics, true crime, youth and prospective themes. Each image works as a visual cover for an audio identity while belonging to a coherent family.

The art direction uses simplified flat design, vivid contrasts, clean forms and no typography embedded in the illustration. A strong narrative symbol makes the subject immediately legible, including at thumbnail scale.

The identities were conceived for square audio-platform covers and landscape applications across BFMTV.com and social media. This flexible source construction makes the collection consistent without making every programme look the same.

The work also extends into motion campaigns: Adobe Podcast banners, launch teasers for Le Titre à la Une, a seasonal campaign for Les dents et Dodo, and magazine promotion.

Open the original Behance project ↗